The DEMAND Alliance was created as part of the overall strategy of PIND Foundation in 2012 to enhance collaboration and partnership in the Niger Delta. DEMAND stands for Developing Market Alliances in the Niger Delta. The strategy and concept behind DEMAND is to lay a framework and guideline for collaboration by like-minded donor agencies that are funding overlapping programs on economic development in the Niger Delta.

DEMAND can lead to greater coordination in project implementation by organizations with shared interests, greater sharing of information and resources. A direct result will be a more effective influence on the overall development agenda in the Niger Delta, and enhanced development of local implementation capacity within the Niger Delta.

Members of DEMAND include the UK Department for International Development (DFID), International Fertilizer Development Center’s (IFDC) MARKETS II project, Food and Agriculture Organization of the United Nations (FAO) and United States Agency for International Development (USAID), just to name a few. While it is understood that each member of the DEMAND will have its own programs with their own objectives, DEMAND seeks to get the members to align their approaches and objectives into common strategic visions, using complementary approaches.